Stride Rite

THE PLAN

Create a :30 spot to generate awareness for the launch of Stride Rite “Lights” that would showcase their shoe line in a fun, engaging way.

THE PLAY

Collaborated with Redtree Productions to create a colorful, high-energy video featuring kids at play. Stretching a shoestring budget as far as it could go, acted as in-house producer, music buyer, storyboard artist, and art director for the staging and wardrobe. The soundtrack of the video was an original song created by DaGriff.